Sofia Laurent
Master Colorist
Balayage specialist with a painter's eye for dimension.
Our Story
About Auréa
A luxury hair atelier built on craft, calm and a touch of gold.
Est. 2010
High Point, NC
The Founder
Isabella Marchetti
Auréa began in 2010 with a single chair, a set of golden shears and a conviction: that a salon visit should feel less like an errand and more like a ritual. Isabella trained in Milan and New York before bringing couture technique home to North Carolina.
Today, Auréa is a twelve-chair atelier known for hand-painted balayage, precision cutting and a calm, unhurried experience — but every appointment still begins the way the first one did: with a real conversation about you.
- Milan & NYC trained master stylist
- Educator for leading color academies
- Featured in regional bridal & style press
Our Mission
To give every client hair that fits their life — cut with precision, colored with honesty and finished with care that lasts far beyond the chair.
Our Vision
To be the Carolinas' most trusted luxury hair atelier — a place where craft, wellbeing and hospitality meet at the highest standard.
Our Values
Craft over speed. Health over trends. Listening over guessing. And a studio culture where clients and stylists alike feel at home.
Milestones
The Auréa Journey
2010
One Chair, One Dream
Isabella opens Auréa as a single-chair studio in downtown High Point.
2014
The Atelier Expands
Auréa moves to its current home and grows to six chairs and a dedicated color bar.
2018
Bridal Studio Launch
A dedicated bridal team begins styling weddings across the Triad — over 400 to date.
2022
Best of the Triad
Voted the region's best luxury salon by readers three years running.
Today
Twelve Chairs, One Standard
A full team of master stylists, one shared obsession: flawless, healthy hair.
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Years of Craft
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Happy Clients
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Weddings Styled
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Industry Awards
The Team
Meet Our Stylists
Masters of their craft — and lovely humans, too.
Maya Chen
Precision Cutting
Architectural cuts that grow out as beautifully as they start.
Elena Ross
Bridal Director
Four hundred weddings, zero missed timelines.
Aria Bennett
Treatment & Spa Lead
Keratin, repair and scalp health — hair wellness, elevated.